Desire Beats Gratification

 

To create lasting change our desire to reach our goal has to be stronger than our weakness for instant gratification.

The long term has to have precedence and veto power over the short term.

Our desire to keep our money (save) has to outweigh the desire to get rid of it (buy more shit).

Our motivation to eat healthy has to override our obsession with meaningless calories.

Our ambition to workout has to nullify our love affair with the couch.

This is about the long-haul. Our target. Our mission.

If we don’t want it enough. We won’t get it. Period.